HEROW, a company specialising in contextualised mobile engagement solutions, is adapting its governance to support its development 

Paris, Novembre 15 2021

 Paris, November 15th, 2021: HEROW, a company specialising in the development and commercialisation of contextualised mobile engagement technologies, has announced the appointment of Nicolas Standaert as Chairman and strengthens its governance with the arrival of Richard Toper as an independent member of the Board of Directors. Xerys Invest has supported HEROW since 2015. 

Nicolas Standaert (43-years-old) is a trained engineer and holds a Master’s degree in Finance. He started his career at Engie, where he worked for 15 years before becoming Vice-President of Operations & Maintenance for the MENA region in 2009. In 2014, he launched his first startup Nearbuy, which became a leading technology company, specialising in digital solutions that improve consumer engagement. He is also a co-founder of Factor 10 Ventures

HEROW has also announced the appointment of Richard Toper as a new independent member of its Board of Directors. A recognised expert in the telecommunications sector, Richard Toper is the founding Chairman of Setics, one of the leading independent consultancies specialising in the design and management of very high-speed broadband network projects and in the digital development of territories in France and abroad (Europe, Africa, America, and the Caribbean). Chairman of CREDO (interprofessional association promoting the role and use of optical fibre), member of the Board of Telecom Sud Paris, and a Corps des Mines engineer, he is a graduate of the Ecole Polytechnique and Telecom Paris Tech. 

Olivier Ossipoff, Chairman of Xerys Invest declares, “I am delighted to welcome Nicolas as CEO of HEROW, a company we have been supporting since 2015. I am convinced that his long experience as an entrepreneur, his expertise in technological solutions for an optimised user experience and his mastery of operational issues will be major assets for HEROW’s growth in a rapidly expanding market. We are also very pleased that Richard Toper has joined the Board of Directors. I am confident that he will be able to provide the necessary strategic advice and insight thanks to his strong knowledge of the industry.” 

Nicolas Standaert, Chairman of HEROW notes, “I am very pleased to be joining HEROW to strengthen its position and to deploy its growth strategy. I am looking forward to seeing the company evolve in line with a very promising market dynamic. I am confident that the skills of the teams in place and the relevance of our offers will meet the ever-increasing demands of our customers.” 

Richard Toper, adds, “Joining the Board of HEROW is a great opportunity to use my recognised expertise in digital technology and my experience in launching innovative companies. I will provide all the necessary advice and support to accompany HEROW’s development towards new territories. I would like to thank the board of Xerys Invest for their confidence.” 

About HEROW 

Since 2007, HEROW (formerly Connecthings) has been developing and optimising contextualised mobile engagement technologies. Today, HEROW is able to offer differentiated geolocation, segmentation and activation tools to connected city applications, public transport and commercial companies. HEROW’s clients include the city of Montpellier, Keolis, ViaMichelin, RATP Dev and JC Decaux. The company has been supported by the Xerys funds since 2015. For more information: ; LinkedIn 

About Xerys Invest 

Xerys Invest is a French investment company primarily positioned on trending sectors that include healthcare & Life Sciences, renewable energy/GreenTech and new digital technologies. As such, Xerys Invest supports companies in industries undergoing major transformation to address economic, environmental, and societal challenges that have great ambitions for their growth and international expansion. In its market, Xerys Invest stands out as much for its modus operandi and the strategic and operational support it provides to portfolio companies, as for the range of à la carte investment opportunities offered to investors and the firm’s close relations with them, or its sector-based approach. Lastly, Xerys Invest has considerable sector expertise, bolstered by a strategic committee made up of recognized specialists and experts in key sectors. For more information visit or find us on LinkedIn @Xerys. 

Press contact: 

FTI Consulting – Sophie van Elven 

+ 33 (0)6 83 78 62 12 

Connecthings, Herow, Xerys



73 boulevard haussmann

75008 Paris - France

+33 (0)1 82 52 12 25